Paramore – one of the top-selling bands globally – were to release their new single ‘Now’ and the international marketing team at their label Warner Music briefed us to create something that fans could engage with and share to spread awareness and interest in the new release.
A Facebook app which places the user’s photos seamlessly within the single artwork. Using the original layered artwork files we were able to achieve this very effectively so that each one was completely unique, whilst looking like official Paramore cover art.
Whilst at Harkable, Will ran this project. The app was built in HTML5 to work across desktop and mobile devices. It featured an intuitive interface making it fun to experiment with the millions of possible combinations and share the results across Facebook, Twitter and Tumblr.
The app was promoted globally to the band’s fan-base. Over 35,000 individual covers were created by Paramore fans and shared on social media.