This month, Will hosted a session at The Guardian’s annual technology and media-focussed conference in London. The aim of the masterclass was to demystify, explain and contextualise Snapchat’s role in the world, and in the marketing mix for brands and agencies.
The presentation is embedded below, and whilst lots of the content was delivered verbally, there are plenty of useful stats, examples, best practice and case studies for Snapchat marketing in there. Hope you find it useful! Drop us a line with any questions about Snapchat marketing and how you could be making better use of the channel.